This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Enter the website URL and campaign information

Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you.

The full website URL (e.g. )
Identifies keywords
You chose social as a medium. Please choose organic or paid.
Use to differentiate ad formats
Click to generate campaign URL

To record clicks on links to sites other than

  1. if you DO need to report a corporate KPI figure for 3rd Party Referrals, please use BudURL - your office should have received an email with instructions for signing up.
  2. if you DON'T need to report a corporate KPI figure for 3rd Party Referrals, please use a free url shortener service with analytics capability.

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.

Campaign Source



Use utm_source to identify a search engine, newsletter name, or other source.

Example: google

Campaign Medium


Use utm_medium to identify a medium such as email or cost-per- click.

Example: cpc

Campaign Name


Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: utm_campaign=spring_sale

Campaign Term


Used for paid search. Use utm_term to note the keywords for this ad.

Example: running+shoes

Campaign Content


Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink